Video Streaming Coverage Race: June Results

In June, the pace of media coverage slowed down in the video streaming race. It's the beginning of a summer lull before a certain fall/winter gallop that will be triggered by the launching of new services.

We analyzed the press coverage that seven horses in this race (Amazon Prime, Apple TV+, Disney+, Hulu, Netflix, WarnerMedia, and YouTube) received during the month of June. To do so, we considered the 549 articles on Dow Jones/Factiva during June in which the words video and streaming appeared adjacent to each other. (Factiva is a global news resource with over 32,000 publications.)

Here's what we found:

Total mentions of these seven "horses" slowed to 1101 in June from 1930 in May. Netflix continued to outpace the field with 469 mentions, followed by YouTube with 328. Other horses limped along.

Here's what the mention market share looked like in June.

Will be exciting to watch the dramatic changes in these graphics over the next several months as the video streaming race heats up.